Sunhome February Updates: Global Team Alignment and Market Expansion

Sunhome continued to strengthen global collaboration and regional market presence in February through internal alignment, brand storytelling, and local engagement initiatives.

Global Collaboration: Overseas Team Returns for Annual Meeting and Training

In February, Sunhome’s overseas team members returned to headquarters to participate in the annual meeting and strategic workshops. Led by Tom Zhang, Head of Sunhome Global, the sessions focused on aligning the global team around Sunhome’s 2026 strategy and exploring new directions for business development and innovation. 

During their visit, team members also completed systematic training on the new Sunny product series, enhancing their technical understanding and strengthening confidence in bringing the products to local markets. This gathering marked an important step in reinforcing global collaboration and preparing for the next phase of growth.

Brand Storytelling: Employee Video Series Across Markets

Taking advantage of the overseas team’s return, Sunhome produced a series of short videos featuring employees from different countries. More than a content initiative, the project serves as a cross-cultural exploration of how products and services are experienced from the perspective of end users. 

Across four distinct cultural viewpoints, employees shared real-life insights into how residential energy systems integrate into daily routines and how service experiences shape user perception. The result is a more authentic expression of Sunhome’s “user-first” approach—grounded in real stories rather than messaging. Four perspectives, one shared focus: staying close to the user.

Thailand Expansion: First Step into the Southern Market

In mid-February, Sunhome Thailand participated in an industry dinner hosted by the Architectural Association (ASA) in Koh Samui. The event brought together professionals from the local construction and design sectors, providing an opportunity to exchange insights and explore collaboration opportunities.

This engagement marks Sunhome’s initial step toward expanding its presence into southern Thailand, extending its brand reach beyond core urban markets.

These initiatives reflect Sunhome’s continued focus on strengthening global collaboration and deepening localized engagement across key markets as its international footprint continues to evolve.